SIGNS
CLIENT: CHANGE.ORG
AGENCY: BBDO ARGENTINA
AGENCY: BBDO ARGENTINA
On Change.org, people leave their signature for a cause and with it they help to make it happen. That's why we decided to make this campaign with the most valuable attribute change.org have: Users' signatures.
We used signatures of more than 10,000 users which were donated in the last year as the artistic axis of the campaign. Recreating with them the faces of historic characters that changed the world, to show that we can also change the world like them.
We used signatures of more than 10,000 users which were donated in the last year as the artistic axis of the campaign. Recreating with them the faces of historic characters that changed the world, to show that we can also change the world like them.
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