BRAHMARIANA
CLIENT: BRAHMA (AB INBEV)
AGENCY: DRAFTLINE BUE
AGENCY: DRAFTLINE BUE
If I had to define this campaign in a tweet I would say: The first WhatsApp stickers promo.
In this campaign I did what I do best: have fun.
So for spring day (yep, in Argentina there is a day where they celebrate the arrival of spring), we created a hidden promo in cheesy WhatsApp stickers. Each sticker had in its name a hidden code to redeem for free Brahma. So, that's how we celebrated the cheesiest spring of all and most importantly: with free beer.
In this campaign I did what I do best: have fun.
So for spring day (yep, in Argentina there is a day where they celebrate the arrival of spring), we created a hidden promo in cheesy WhatsApp stickers. Each sticker had in its name a hidden code to redeem for free Brahma. So, that's how we celebrated the cheesiest spring of all and most importantly: with free beer.
Argentinian Creative Circle Diente 2022: 01 Bronze
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CASE STUDY
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Agency: draftLine BUE - CCO: Diego Gueler Montero - ECD: Darío Ventura - Creative Directors: Andrés Wassermann & Javier Biondo - Head of Art: Mayra Brulc - Copywriter: Mar Ichiyanagui - Art Director: Valen Grondona - Project Manager: Sofía Valenzuela, Emilia Marco - Motion Graphics: Facundo Gonzalez