ANOTHER TIMES
CLIENT: QUILMES (AB INBEV)
AGENCY: DRAFTLINE BUE
AGENCY: DRAFTLINE BUE
The following commercial you are going to watch below is historic. It's the first Quilmes beer commercial for a Women's World Cup. You may have no idea what Quilmes is and what it represents as a brand for Argentines, also maybe you shouldn't know that Argentines wait for every World Cup to see the commercial of this brand, a brand that according to Argentines "makes the best commercials for a World Cup".
Yes, I know... being 2023 it shouldn't be historic to do something for women soccer... but in Argentina it is and I am proud of myself for pushing this project to become a reality to honor women who made and make history in soccer.
“Another Times” one of the most iconic songs of the Argentine advertising world, reversed to show the pride we all feel for this girls. Starring by our spectacular players and Sole Pastorutti (Argentine singer).
Argentinian Creative Circle Diente 2023: 02 Silvers
____
FILM
___
Agency: draftLine BUE - CCO: Diego Gueler Montero - ECD: Darío Ventura
Creative Directors: Andrés Wassermann & Javier Biondo - Copywriter: Mar Ichiyanagui - Art Director: Valen Grondona - Project Manager: Lucila Peydro, Jacinta Cardini - Production Company: Landia - Director: Rocío Gastaldi
Creative Directors: Andrés Wassermann & Javier Biondo - Copywriter: Mar Ichiyanagui - Art Director: Valen Grondona - Project Manager: Lucila Peydro, Jacinta Cardini - Production Company: Landia - Director: Rocío Gastaldi