← WORK
ABOUT
Owner of one of the most difficult last names in the world to pronounce "Ichiyanagui" (yep, try it), bold Tabasco eater, ad nerd, writer of books not yet published, coffee drinker 365 days a year, and twenty-four hours a day seven days a week thinker, quoted Barney the dinosaur in a graduation speech. 
Besides all of that, there's Mar Ichiyanagui, an award-winning Associate Creative Director originally from Peru, currently having fun at L&C NYC.
Previously at draftLine BUE, BBDO Argentina and Publicis Peru
Mar start as an Intern at Publicis Peru when she was very young, then with dreams, courage and a lot of optimism she left her home country Peru, stopped in Argentina and finally landed in NYC. Now, she's writing about herself in third person to continue with the strange trend of writing your own autobiography in third person.  
During her career, Mar created culturally relevant work for global and local brands such as PetPace, AB InBev, Bavaria, Opendoor, Netflix, Tulipan, Danone, Change.org, TyC Sports, YPF, Quilmes, among others. 
Her work has received recognition at major festival worldwide, including Cannes Lions, LIA, Clio, ANDY, Cresta Awards, El Ojo de Iberoamérica, Diente (Argentinian Creative Circle), Lápiz de Platino, Effie, and more. 
if you wanna write her: marianaichiyanagui@gmail.com
if you wanna call her: (332) 276-4333
if you wanna stalk her: linkedin / instagram. 

*Yes, "Ichiyanagui" is a Japanese last name. Yes, it's all thanks to her paternal grandfather who was Japanese. So yes, Mar is Peruvian-Japanese.
RECOGNITIONS
CANNES LIONS
2024 / Media / Gold / PETPACE "Animal Alerts" 
2024 / Media / Silver / PETPACE "Animal Alerts" 
2024 / Creative Data / Silver / PETPACE "Animal Alerts"
2024 / Media / Bronze / PETPACE "Animal Alerts"  
2024 / Direct / Bronze / PETPACE "Animal Alerts"  
2024 / Creative Data / Shortlist / PETPACE "Animal Alerts"
2024 / Creative Data / Shortlist / PETPACE "Animal Alerts"
2024 / Creative Data / Shortlist / PETPACE "Animal Alerts"
2024 / Direct / Shortlist / PETPACE "Animal Alerts"  
2024 / Direct / Shortlist / PETPACE "Animal Alerts"  
2024 / Digital craft / Shortlist / PETPACE "Animal Alerts"  
2024 / Health / Shortlist / PETPACE "Animal Alerts"  
2023 / Creative B2B / Silver / Nativa Meter
2023 / Design / Bronze / Nativa Meter
LONDON INTERNATIONAL AWARDS
2024 / Ambient & Activation / Gold / PETPACE "Animal Alerts" 
2024 / Billboard / Gold / PETPACE "Animal Alerts"  
2024 / Billboard / Gold / PETPACE "Animal Alerts"  
2024 / Digital / Silver / PETPACE "Animal Alerts"  
2024 / Direct / Silver / PETPACE "Animal Alerts"  
2024 / Digital / Bronze / PETPACE "Animal Alerts"  
2024 / Creative use of Data / Bronze / PETPACE "Animal Alerts"  
CLIO AWARDS
2024 / Creative Use of Data / Grand Clio / Nativa Meter
2024 / Creative Use of Data / Bronze / Nativa Meter
2024 / Experience - Activation / Bronze / Nativa Meter
2024 / OOH / Bronze / Nativa Meter
2024 / Creative Business Transformation / Shortlist / Nativa Meter
2022 / Illustration / Shortlist / Change.org "Signatures that change the world"
CLIO HEALTH
2024 / Design / Bronze / Nativa Meter
2024 / Design Craft / Bronze / Nativa Meter
ANDY AWARDS
2024 / Idea / Gold / Nativa Meter
D&AD
2024 / Impact / Wood / Nativa Meter
EUROBEST
2024 / Healthcare / Gold / Animal Alerts
2024 / Digital Craft / Gold / Animal Alerts
2024 / Creative Data / Bronze / Animal Alerts
2024 / Direct / Bronze / Animal Alerts
2024 / Media / Bronze / Animal Alerts
ADC AWARDS
2024 / Design for Good / Silver / Nativa Meter
2024 / Innovation / Bronze / Nativa Meter
2024 / Data Visualization / Bronze / Nativa Meter
FAST COMPANY
2024 / Fast Company Innovation by Design Awards / Most Creative Marketing Campaigns of 2024 / Nativa Meter
2024 / Fast Company Innovation by Design Awards / Best packaging design of 2024 / Nativa Meter
2024 / Fast Company Innovation by Design Awards / Best designs of 2024 from small businesses / Nativa Meter
NEW YORK FESTIVALS
2024 / Small Budget / Silver / Nativa Meter
2024 / Small Budget - Big Idea / Bronze / Nativa Meter
CRESTA AWARDS
2024 / Creative use of Data / Gold / PETPACE "Animal Alerts" 
2024 / The Future / Gold / PETPACE "Animal Alerts"  
2024 / Digital Craft / Silver / PETPACE "Animal Alerts" 

"DIENTE" ARGENTINIAN CREATIVE CIRCLE
2023 / Film / Silver / Quilmes "Other Times" 
2023 / Digital and Social / Silver / Quilmes "Other Times"
2023 / Creative Effectiveness / Bronze / Tulipán "Olympic anti sex ban kit"
2022 / Interactive / Bronze / Brahma "Brahmariana" 
2022 / Craft / Bronze / Netflix "I'll wait for you"  
2022 / Film / Bronze / Netflix "I'll wait for you"  
2022 / Film / Bronze / Nutrition "Growing without stereotypes"
2021 / Illustration / Gold / Change.org "Signatures that change the world"
2021 / Interactive / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Direct / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Print / Bronze / Change.org "Signatures that change the world"
2021 / Interactive / Bronze / Tulipán "Olympic anti sex ban kit"
2020 / Gold / Fly Bondi "So cheap that it doesn't hurt" 
2020 / Silver / Getty Music "Sound makes the image"
2020 / Bronze / Argentine Red Cross "Count the days"
EL OJO DE IBEROAMÉRICA
2024 / Direct / Gold / PETPACE "Animal Alerts" 
2024 / Media / Gold / PETPACE "Animal Alerts" 
2024 / Creative Data / Gold / PETPACE "Animal Alerts" 
SOME MORE
Lápiz de Oro 2023 / Film / Silver / Salta Cautiva Beer "Pause"
Lápiz de Oro 2022 / Film / Bronze / Danone (Nutrilon) "Growing without stereotypes" 
MMA Smarties 2022 / Film / Bronze / Danone (Nutrilon) "Growing without stereotypes" 
Obrar Awards 2022 / Film / Silver / Danone (Nutrilon) "Growing without stereotypes" 
El Ojo de Iberoamérica 2020 / New Talents / Bronze / Coca-Cola "Live for Life" 
SOME INTERESTING FACTS
2024 LIONS Creativity Report / #15 Independent Agency / L&C NYC
Cannes Lions "See It Be It 2024" / Shortlist / Mar
Campaign USA "Agency of the Year 2024" / Independent Agency / Finalist / L&C NYC
El Ojo de Iberoamérica 2023 / Best Argentina Agency / draftLine BUE
"Diente" Argentinian Creative Circle 2022 / Best Agency / BBDO Argentina   
"Diente" Argentinian Creative Circle 2021 / Top 10 Young Creatives Argentina
"Diente" Argentinian Creative Circle 2021 / Best Agency / BBDO Argentina  
"Diente" Argentinian Creative Circle 2020 / Top 10 Young Creatives Argentina