ABOUT
Owner of one of the most difficult last names in the world to pronounce "Ichiyanagui" (yep, try it), bold Tabasco eater, ad nerd, writer of books not yet published, coffee drinker 365 days a year, and twenty-four hours a day seven days a week thinker, quoted Barney the dinosaur in a graduation speech.
Besides all of that, there's Mar Ichiyanagui, a senior creative copywriter originally from Peru, currently having fun at L&C NYC.
Previously at draftLine BUE, BBDO Argentina and Publicis in her hometown Lima, Peru.
Previously at draftLine BUE, BBDO Argentina and Publicis in her hometown Lima, Peru.
Mar start as a copywriter at Publicis Peru when she was very young, then she emigrated, having the lucky to experience the industry in one of the world's creative hotspots: Argentina, and at this moment she is writing about herself in third person to continue with the strange trend of writing your own autobiography in third person.
So weird but back to where we were, Argentina is where she developed most of her career. During that time she worked in two of the most recognized agencies in that country, having the privilege of learning from the best creatives around, and creating impactful and meaningful work for local and global clients.
Mar's work has been recognized round the best advertising festivals like El Ojo de Iberoamerica, Diente (Argentinian Creative Circle Diente), Lapiz, Clio, Effie, and others.
if you wanna write her: marianaichiyanagui@gmail.com
if you wanna call her: (332) 276-4333
if you wanna stalk her: linkedin / instagram.
if you wanna call her: (332) 276-4333
if you wanna stalk her: linkedin / instagram.
*Yes, "Ichiyanagui" is a Japanese last name. Yes, it's all thanks to her paternal grandfather who was Japanese. So yes, Mar is Peruvian-Japanese.
RECOGNITIONS
"DIENTE" ARGENTINIAN CREATIVE CIRCLE
2023 / Film / Silver / Quilmes "Another Times"
2023 / Digital and Social / Silver / Quilmes "Another Times"
2023 / Creative Effectiveness / Bronze / Tulipán "Olympic anti sex ban kit"
2022 / Interactive / Bronze / Brahma "Brahmariana"
2022 / Film / Bronze / Nutrilon "Growing without stereotypes"
2021 / Illustration / Gold / Change.org "Signatures that change the world"
2021 / Interactive / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Direct / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Print / Bronze / Change.org "Signatures that change the world"
2021 / Interactive / Bronze / Tulipán "Olympic anti sex ban kit"
2020 / Gold / Fly Bondi "So cheap that it doesn't hurt"
2020 / Silver / Getty Music "Sound makes the image"
2020 / Bronze / Argentine Red Cross "Count the days"
2020 / Mention / ASDRA "Don't lower your eyes"
2020 / Mention / Zona Prop "Terms and conditions for equality"
2023 / Film / Silver / Quilmes "Another Times"
2023 / Digital and Social / Silver / Quilmes "Another Times"
2023 / Creative Effectiveness / Bronze / Tulipán "Olympic anti sex ban kit"
2022 / Interactive / Bronze / Brahma "Brahmariana"
2022 / Film / Bronze / Nutrilon "Growing without stereotypes"
2021 / Illustration / Gold / Change.org "Signatures that change the world"
2021 / Interactive / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Direct / Silver / Tulipán "Olympic anti sex ban kit"
2021 / Print / Bronze / Change.org "Signatures that change the world"
2021 / Interactive / Bronze / Tulipán "Olympic anti sex ban kit"
2020 / Gold / Fly Bondi "So cheap that it doesn't hurt"
2020 / Silver / Getty Music "Sound makes the image"
2020 / Bronze / Argentine Red Cross "Count the days"
2020 / Mention / ASDRA "Don't lower your eyes"
2020 / Mention / Zona Prop "Terms and conditions for equality"
CLIOS AWARDS
2022 / Illustration / Shortlist / Change.org "Signatures that change the world"
EL OJO DE IBEROAMERICA
2020 / New Talents / Bronze / Coca-Cola "Live for Life"
LAPIZ ARGENTINA
2022 / Film / Bronze / Nutrilon "Growing without stereotypes"
SOME INTERESTING FACTS
Argentinian Creative Circle 2020 / Top 10 Young Creatives Argentina
Argentinian Creative Circle 2021 / Top 10 Young Creatives Argentina
Argentinian Creative Circle 2021 / Best Agency / BBDO Argentina
Argentinian Creative Circle 2022 / Best Agency / BBDO Argentina
El Ojo de Iberoamerica 2023 / Best Argentina Agency / draftline BUE